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We recently made a presentation during a Travel Trade conference about how to use the Internet to drive traffic and increase sales.  At the beginning of our presentation we polled the attendees and found to our surprise that over 90% of the attendees already had their own sites. Based on this response I was again surprised to find that very few were making any sales from their sites. It appears that most of the agencies have read the articles about e-commerce that advised them to get on the web to be stay competitive. So that’s what they did. Once they designed and paid for the initial setup, they either had no money or training on how to make the web work for them. Unfortunately, there are only two ways to make the web work for you either hire a professional or do it yourself. These small agencies, many only a one or two person businesses, don’t have either the money or skills. 

We have made similar presentations to other travel groups and found that we were being asked the similar questions everywhere we went.  So instead of repeating myself, I decided to write a short book which answers most of the basic questions about getting visitors to their site, how to use search engines, and then converting shoppers into buyers.  And how to use emails to keep them coming back.  And the best part is now I've listed where you can get the tools to make all this happen for FREE or at a very reasonable price.

At this time I am developing a class tailored for the travel businesses to be taught through the Travel Careers, in Dublin Ohio.  One of the best things about the Internet is you don't have to be big to provide quality service.  In fact being small can be a benefit.. You don’t have to be big to look big on the Internet.  But if you can't attend one of my seminars here in Ohio, you can still purchase my book which is used during the class.

Here is the index to my book.  Look it over and if you wish to purchase, it's only $20 plus shipping and handling of $4.50, OH resident must pay the sales tax.  To order just call The Only Way to Travel at 800-861-6747. or order it here

Introduction 

Web 101 

What is the WWW? 

Getting on the Web 

Registering your web address, What’s an ISP Provider and What Do They Do? Hosting & ISP Costs 

What Name to Choose? 

What’s Wrong with AOL? 

Designing your site 

Pay for the Design  or Do Your Own Design 

How do I get my pages on my site? 

What to put on your site 

  • Basic Information 
  • The Very Important Hidden Information 
  • Links to Other Sites 
  • Content is King 
  • Your Own Search Engine 
  • Beware Of Those Bells and Whistles 

How do people find me 

  • The Two Magic Words: FREE and SEX 
  • Use your Email for Profit 
  • Search Engines 
  • Indexing 
  • How to get listed 
  • Finding Those Keywords 

Advertising – Its FREE 

  • Emails 
  • WWW means Worldwide, Don’t Forget Not Everyone Uses English 
  • Banner Ads 
  • Coupons Sent Around the World 

Open Your Own Travel Store On Line for FREE 

Other Resources 

  • Software tools & Sites to Jazz-Up Your Site 
  • Sites That Help Rate/Rank Your Site 
  • Put Your Web Pages Here FREE 

The Top 10 Mistakes 

List of Terms 

Call Donna at 800-861-6747 to order your copy.  
Use a Credit Card 

 

 

The Only Way to Travel
6038 East Main Street
Columbus, Ohio 43213
614-861-6747
Copyright 2004

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web design by Art Wickerham

updated on 02/18/07

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