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We regularly make presentations during Travel Trade conferences concerning using the Internet to drive traffic and increase sales.  It appears that most  businesses have read the articles about e-commerce that advises them to get on the web to be stay competitive, so that’s what they did. Once they designed and paid for the initial setup, they either had no money or training on how to make the web work for them. Unfortunately, there are only two ways to make the web work for you.  Either hire a professional or do it yourself. These small business, many only a one or two person organizations, don’t have either the money or skills. 

We have made similar presentations to other groups and found that we were being asked the similar questions over and over again.  So instead of repeating myself, we decided to write a short book that has been expanded to two our second book, that answers most of these basic questions about getting visitors to their site, how to use search engines, and then converting shoppers into buyers.   In our books we've listed where you can get many tools to make all this happen for FREE or at a very reasonable price.  Our most recent two books are "Got Web, A Small Business Guide to Using the Internet to Grow Your Business and It's Profits" and "Now that you have your web site, Now What".

Got Web Internet Promotional Book

 Click here to order "Got Web"?

Our New Internet Marketing Guide, "You Have Your Web Site...Now What?"

Now What Internet Marketing Guide Book

 

 

    Click here to order "Now What"?

One of the best things about the Internet is you don't have to be big to provide quality service.  In fact being small can be a big benefit because web surfers are looking for off-line service and they still believe that small stores can give better personalized service as opposed to the mega-stores.  I'm presently teaching a class tailored for small businesses at the Eastland Vocational Careers Center in Columbus  Ohio plus I teach a class at Columbus State Community College on using Microsoft Front Page to quickly and easily create your web site.   But if you can't attend one of my seminars here in Ohio, you can still purchase my books which are used as the text books.

Here is the table of contents for the books "Got Web" and "Now What".  Look them over and if you wish to purchase, they are only $20 each plus shipping and handling of $4.95 each, OH resident pay the sales tax.  
To order just call 800-861-6747 and Donna can take your order.

"Got Web" "Now What"
Web 101

What is the WWW?

Getting on the Web

  • What's an ISP Provider and What Do They Do?
  • What Name to Choose?
  • What's Wrong with AOL?
Designing your site
  • How do I get my pages on my site?
  • What to put on your site
  • Basic Information
The Very Important Hidden Information
  • Keywords
  • Description
  • HTML code linking special information
  • Links to Other Sites
  • Link Density
  • Crosslinking
Content is King

Your Own Search Engine

Beware Of Those Bells and Whistles

How to get visitors and keep them on your site

  • The Two Magic Words: FREE and SEX
  • Marketing Your Site
  • Viral Marketing
  • Use your Email for Profit
  • Search Engines
  • Indexing
How to get listed

Your Visitors Want to Talk to YOU

Instant Help

Finding Those Magical Keywords

Advertising - Its FREE

  • Emails
  • WWW means Worldwide, Don*,t Forget Not Everyone Uses English
  • Banner Ads
  • Coupons Sent Around the World
  • Open Your Own Store On Line for FREE without Stock
  • Other Resources
  • Java Script
  • Software tools & Sites to Jazz-Up Your Site
  • Sites That Help Rate/Rank Your Site
  • Put Your Web Pages Here FREE
The Top 10 Mistakes

List of Terms

 

 Rules of the Internet
  • Defining EBusiness
  • The Self Service Myth
  • The 11 Laws of Internet Branding

Marketing
  • The Five Immutable Laws of Web Marketing
  • Marketing for a Small Business is Different than Marketing for a Large Business.
  • Etailing is Similar to Retailing.
  • Positioning Your Web Site as the Number One Site
  • Your Web Site Can Cost Less than Expected
  • 17 Wild Ways to Promote Your Internet Business
  • Often Overlooked Online Marketing Techniques for Success
  • The Psychology of Pricing
  • E-Marketing With Affiliates
  • Key Components To Lasting Success On The Web

Advertising
  • Why Most Ads Don’t Work
  • Ebooks You Can Give Away
  • Draw Crowds with Opt-In Email
  • Secrets of Successful Headlines
  • Advertising Can Not Do Everything
  • There are Ads and then there are Effective Ads
  • Giveaways Draw Attention to Your Web Site, But Won’t Close the Sale

Fulfilling Customer Needs
  • Service
  • Loyalty Programs - Creating Loyalty using Loyalty Programs
  • Prompt Service
  • Fresh Content
  • FAQ

Your Site – Designing and Positioning
  • Links to Other Sites

Search Engines
  • Reasons Why Your WebPages Aren't Indexed by Search Engines
  • Non-Internet Publicity Helps Your Internet Site Too
  • Foreign Search Engines - The Whole World is Your Market

Site Enhancement
  • Common Site Design Mistakes to Avoid
  • Printed Media vs The Web

Tools
  • Keeping track of Visitors and Key Words
  • Your Own Search Engine
  • Other Useful Site Evaluation Tools
  • Useful Tools, Tutorials, Scripts and Tricks
  • Useful Tools, Tutorials, Scripts and Tricks
  • Visibility Index
  • Helpful sites to Spy on Your Competition
  • Reclaim Your Visitors by Removing the dreaded "404 page" error
  • Link Rot Kills
  • Self Promotion of Your Web Sites
  • Making Your Gateway and Bridge Pages

Looking Forward

Other Resources
  • Online Resources
  • Foreign Search Engines
  • Glossary of Terms

 
Order "Got Web" or  "Now What" Only $20 +s&h each

Call Donna at 800-861-6747 and use  american express cardvisa and master card credit cards

 

 

The Only Way to Travel
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Columbus, Ohio 43213
614-861-6747
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updated on 02/18/07

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